
Selim Ari
Senior 3D Motion Designer, Lead 3D, Creative Director
14+ Years of Exp. · Product Visualization, Broadcast Design, Launch Films, 3D & Motion. A JURY MEMBER at Motion Design Awards and A MEMBER of the Visual Effects Society. CREDITED BY MAXON in Cinebench 2026 and the Cinema 4D Quick Start menu. WON an A' Design Award and EXHIBITED in Como, Italy. Built launch work for Google, Microsoft, PayPal, Bose and Emirates.
Currently: Founder & Creative Director at Add And Blur LLC, Austin TX
Worked With
Selected Work
Recognition
Q&A
01What do you actually do?
I make the films brands launch products with. Fourteen years of it. The product has to look exactly like the real thing, often before the real thing exists. That is the hard part and it is the part I do. 3D and 2D both: the build, the lighting, the animation, the interface motion on top, the final picture. One person from the first frame to the last, so the look holds all the way through.
02Which brands have you worked with?
Google, Microsoft, PayPal, Bose and Emirates. Also Samsung, Qualcomm, Nissan, TD Bank, Spectrum TV, RTL and NPO. Three of those are worth more than the list. I was Microsoft's dedicated remote creative partner for 25 months without a break. I led the 3D reveal for Google's keynote at the Snapdragon Summit in 2024. And the Das Supertalent title sequence I led still opens the show on RTL, the largest network in Germany.
03Do you work with remote teams?
It is the only way I have worked for a decade. The studios I work with sit in Los Angeles, Nashville, Miami, New York, Boston, London, Amsterdam, Milan, Konstanz, Istanbul and Dubai. I am in Austin. I work inside your team rather than handing files over an agency wall, and I bring in a network of 15+ artists when a job needs more hands. Tightening how those files are set up cut delivery time 30% across 50+ campaigns. I hold an O-1B visa, so US contracts are straightforward.
04What software do you use?
Cinema 4D and Redshift carry most of it, with Octane and X-Particles when a shot needs them. After Effects for compositing, 2D motion and interface animation, plus Photoshop and Illustrator either side. Maxon credited me in Cinebench 2026 and put my work in the Cinema 4D Quick Start menu, which is a fair answer to whether I know the tool.
05How long does a product film take?
Two to four weeks for a 30-second piece. Getting the look right comes first, animation through the middle, rendering at the end. It can go faster when it has to: Sneaker Sway took eight days on my own, and Maxon put it on the Cinebench 2026 opening screen. Send me your air date and I will tell you whether it fits before you commit, not after.
06Is AI replacing this work?
No. I use AI myself most weeks, for trying ideas out and getting through the repetitive parts. What it will not do is make a product look exactly like the real thing, keep it inside a brand's rules, or catch what is wrong the night before it goes on air. Fourteen years is what tells you which of those is about to break. Microsoft and PayPal are not buying renders. They are buying someone who has done this before.
07How do we start?
Email hello@selimari.com with what you are launching and when. Send the deck, the product files, the references, whatever exists. I come back with scope and a schedule, not a questionnaire.












